Full-color printing services in Burbank can do a lot to help you promote your brand. Whether it’s postcards, business cards, or brochures, these items can drive new sales and increase your customer base. Another amazing product that you should be using is full-color flyers. Flyers are an easy and effective way to get your name out there and reach your target audience. Want to know more? Keep reading.

The Role of Flyers

What exactly is a flyer? Some experts call them detailed business cards. That is, they contain much of the same information, but to a greater extent. Research suggests that only about ¼ of flyer recipients throw them away or otherwise dispose of them. That means that nearly ¾ of the people you hand flyers to are reading them and potentially choosing your business for their needs. You can distribute flyers along with your business cards or use them as part of a separate marketing campaign. Having flyers at industry events is also a vital part of advertising and spreading the word about your goods and services. 

Types of Flyers

Knowing what types of flyers are out there is a great way to decide which one is best for your brand. While all flyers will contain the same information, they can be presented in a variety of ways. Make sure your flyers contain the name of your company, its location, contact information, social media handles, and any discounts or deals you’re offering. Here are some of your options:

• Folded flyers – Often used by hospitals and similar businesses, a folded flier gives you plenty of space for all of the relevant information. They are ideal for customers to place in their pocket or bag and allow you to share what services are provided, along with necessary contact information. 
• Oval flyers – favored by educational institutes, such as schools, preschools, and daycare centers, these eye-catching flyers are the perfect size for a pocket and a great place to direct potential buyers to your website. 
• Embossed flyers – if you own a luxury goods or services business, you can showcase that to clients with an embossed flier. These can be displayed in a salon or other business but are also great for handing out to the community. 
• Custom flyers – have a need that isn’t met by traditional flyers? Customizing the size and shape of your flyers is the clear solution. This can be done by any kind of business and is a great alternative if you want to stand out and make a memorable impression with your flyers. 

No matter what kind of flier you choose, you can use them to increase your customer base and make your brand known among your target audience. Hand out flyers at industry events, trade shows, and conferences and spread them among your community as well. It’s a simple way to get your name out there and is an affordable addition to your marketing campaign. 

There’s no time like right now to get started on the full-color printing services in Burbank that will take your brand forward. Contact My Printing Matters today and we’ll help you get started creating your perfect flyers.