Roll label printing has loads of benefits for marketing your brand but isn’t a project you can likely undertake on your own, as it requires the proper materials and equipment. Roll labels are stickers that you can place on your to-go bags, bakery boxes, promotional materials, clothing bags, or as giveaways to customers at special events. They are ideal for use in a wide variety of businesses, including restaurants, bars, clothing shops, gift stores, and much more. Here are the best tips for designing your ideal roll labels.
Use High-Resolution Images
You don’t want your images to be blurry or pixelated when you enlarge them on the roll labels. For that reason, it’s important to choose high-resolution photos or icons so they appear crisp and clean when they’re printed. That means using images that are above 300 dpi and can be downloaded as a JPEG. You should also opt for vector graphics, which usually appear clearer than raster graphics, which often show up pixelated when enlarged.
Use Your Logo
Your logo is a big part of your branding and customers will connect it to your business name. It’s a good idea to use your logo as the main image on your roll labels or to have it somewhere included on the final product. That way, customers know at a glance what they’re getting and where it came from.
Before choosing a roll label size, consider the packaging you will be placing them on. Whether it’s a box of cupcakes or to seal the takeout bag at your taco stand, you want the labels to fit the package so they aren’t folded or hanging off the edges. This looks more professional and ensures that the logo and wording are clearly seen by your customers.
Keep the Images Lined Up
To keep your design looking professional, be sure you line up your logo, images, and words in an organized manner. We can help you with that and can give you some options for where to place the pieces of your roll label so it looks clean and is easy to read, but still maintains a professional feel.
Use the Correct Color Scheme
Experts highly encourage using CMYK colors, which are cyan, magenta, yellow and black, rather than the standard RGB, or red, green and blue color scheme. That’s because the CMYK option will be more true to the original when the roll labels are printed. The RGB color scheme is more appropriate for web design and likely won’t look the same when printed on roll labels.
In some cases, there are regulations that you must follow when using roll labels. This usually applies to food service. Make sure you research what information must appear on roll labels in a bar, restaurant, or food truck so you can include that on your finished product.
Roll labels are a great way to market your business, while also following guidelines for food handling in your restaurant or bar. If you’re ready to get started with your roll label printing, contact Printing Matters today and we can help you every step of the way.