Brochures are a traditional form of marketing that many businesses use. Because they are so common, you want yours to stand out if you want them to get noticed. Done correctly, you brochure can bring in business, but also bring awareness to the products and services you offer. Before you get started with your brochures, here’s what you should be asking before you say, “print my brochure.”
Understand Brochure Printing
There are a couple of types and designs when it comes to brochures. Knowing what you want ahead of time makes it easier to create the brochure, but also ensures that you’re getting what you want and expect. Do you want a tri-fold brochure, or a postcard-sized one? Do you want a double-sided brochure or just one side? What’s your budget? These are important parameters to keep in mind before you have your brochures printed.
Know Your Objective
Before you have your brochures printed, it makes sense to have a goal that you want them to achieve for you. Is that going to be selling a certain number of products? Or bringing in a set number of new customers? Knowing your objective ensures that you present your brochures with the relevant information that helps you reach your goals. Having an objective gives you a direction to go in as you create your brochure.
Consider Your Target Audience
Who are you trying to reach? Knowing this is vital as you create your brochure because it allows you to connect with the population, demographic, neighborhood, etc. that you want to reach with your brochure. If you’re unsure about this, consider the product or service you are marketing. Then do some research in your area about where it might be the most beneficial to highlight what you have to offer. Then create your brochure with this in mind.
Because there are several ways of presenting a brochure, consider your chosen distribution method during the creation process. Are you going to hand deliver the brochure? Or do you plan to mail it? Perhaps you want to hand it out at an event or you would like to include it with a presentation folder. Maybe you want to leave a stack of flyers in specific locations. This will influence the way you present the information on your flyer and the format (trifold, single page, etc.) that you want to distribute the brochure in.
What Impression Are You Trying to Make
Impressions are important when you are targeting new clients or customers. For that reason, it’s ideal to have that in mind when you create your flyer. Keep the personality of your brand in mind and stay consistent with your other advertising and outreach methods, including colors and logos. Don’t clutter your brochure, but make sure you format it to present relevant data in an engaging and memorable way.
Are you ready to say, “print my brochure?” It’s time to get in touch with Printing Matters. We can help you create the perfect brochure for your needs. Contact us today and we’ll help you get started designing your outreach products.