Lamentably yes, mass mailing in Los Angeles is still a solid way to draw in new customers and get more attention for your business or event. The reason why it happens less often is that these days it is cheaper (and let’s face it, easier) to send out emails, and push notifications, and stock your website with pop-up adverts. The days of mass mailing actual fliers, leaflets, brochures, and letters are not gone, but they are certainly more expensive than the digital options. But the question begs if mass mailing is still a viable marketing method, why aren’t more people doing it? The answer is that mass mailing campaigns take a lot of skill and hard work to get right, and many companies don’t have the skills, knowledge, or resources to create a successful mass mailing campaign.
Present a Campaign That Works
There is a lot of hard work that goes into making a good mass-mailing flier, brochure, letter, etc. Perhaps the biggest factor is to whom you are mailing out your material. If you are mailing your content out to previous customers who agreed to be part of your newsletter, then you can tailor your campaign very differently.
When you are dealing with current/previous customers, you don’t have to work as hard to present your products or brand principles. You can get right down to business with discounts, new ranges, upsells, and so forth. If you are dealing with brand new customers, then pull back on the offers and focus more on introducing your company and your products/services.
Stick to a Single Selling Point
As mentioned above, if you are posting out to people who already know your products and your services, then you can perhaps diversify your message a little and offer them a range of products or services that you think/know they would like based on their previous buying behavior.
If you are dealing with people who don’t really know your products or your services, then sell yourself and your products with a single selling point. For example, you may have the best lawn mowers in town, and they may have a great many selling points, but stick to just one. Remember that new customers are not interested in the life story of your products. They want a quick answer to the question of why you are the best. You need to present that answer in the clearest possible way and giving people too many selling points is just one way you may lose the message a bit. With that in mind, try to keep things concise too (if you are posting out to new customers).
Get The Best Printing and Graphic Design
If you are dedicating your time to mass mailing in Los Angeles, then you need to make sure your printing services are of sufficient quality, you also need to ensure the graphic design is perfect too. There is this misunderstanding in that people think they should try to minimize losses by using cheap printing and self-designed fliers or mailouts. But, what they are actually doing is ensuring a complete loss. With a poor-quality flier, you are ensuring that nobody takes note of your advertising. You are not minimizing loss, you are almost guaranteeing it. Get in touch with a top-quality printing and graphic design service, such as My Printing Matters, and get a customized quote for your next marketing campaign.