For those of you who are not “In The Know” with regards to banner advertising, it is a form of offline advertising where you hang a banner to promote your brand, your business, your event, or your promotion. We are all accustomed to party banners, those tinsel thin banners that say things like “Happy Birthday Diane” on them. However, if you want a commercial banner, then most people use Vinyl because it is a strong and durable material. Yet, these days, vinyl banners are less popular, so we ask the question, is the world done with the traditional vinyl banner? Will all banners be polyester or canvas from now on?
The Rise of Canvas Banners
These days, canvas banners are typically used in very situated places. They may be hung and may be seen blowing in the wind, but most users want them situated in a single place and perhaps framed. Canvas banners have become more popular simply because they have become cheaper to produce. They are not really much better than vinyl or polyester banners, but they do look a lot brighter and bolder when they are framed and behind glass or clear Perspex plastic.
The Rise of Polyester Banners
If you were looking for the biggest success story in banner-making history, then polyester would take the first, second, and third top spot because they are the most popular type of banner. Yet, they are wasteful, they are very difficult to recycle, they damage quite easily, they tear, they fade, and they warp. Yet, they are ridiculously cheap, ergo they are most people’s preferred type of advertisement banner. The sad part is that their cheap construction often leads to cheap producers doing a pretty poor job of printing them.
The Fall of Vinyl Banners
Modern vinyl banners are of excellent quality. They are long-lasting, reusable, and easily recyclable, they keep their shape, their color, and they maintain their visual images and form very well. Yet, they are more expensive than polyester banners and so are less popular. Vinyl banners are more for companies and people who are looking to keep their banners. If you are thinking about banners to promote your brand, your store, your business, or your annual event, then opting for a vinyl banner is probably for the best. On the other hand, if you are promoting a one-time event or one-off sale, then cheaper polyester banners are probably for you. They are more wasteful and almost impossible to recycle, but polyester banners are also cheaper.
Do You Need a Good Vinyl Banner?
As mentioned previously, if you want a banner for a long-term promotion, i.e. a banner you intend to keep and look after, then pick a vinyl banner. If you are looking for cheap and disposable, then pick a polyester banner. No matter what type of printing task needs undertaking, strongly consider using the services on offer at My Printing Matters. Not only do you get top-quality printing and banner design, but you also get a reusable and eco-friendly banner that is durable and long-lasting. Make an investment in your business or event, and make an investment in premium quality vinyl banners.