Some people think that restaurant door hangers are annoying. Others think they are a nuisance, and a small subset of the community thinks they are great. Most other people have no opinion about restaurant door hangers. Some people ignore them like they don’t exist, and others see them as a signal from the fates about what they should eat tonight. Yet, most people give them no thought whatsoever. Is this because they are too busy worrying about their lives or because they are worried about the plant heating up? Or, is it that restaurant door hangers are competent marketing tools, and we should talk about it?
Restaurant Door Hangers Force People to Look
One of the biggest selling points of junk mail is that people are forced to look at the mail, even if they are only picking it up to put it in the bin. However, when people receive clumps of junk mail, all they see are the top parts. There may be some great offers in there, but the people who pick them up to put them in the bin will only see what is on the top.
The same is true of junk mail that is folded. In an ideal world, you want the potential customer to see your entire leaflet when they pick it up to put it in the bin, but if the paper is folded in a certain way, they may only see the back or part of the front. When you use restaurant door hangers, the people who take them from their doorknob are forced to see what it says. Furthermore, it is not flooded in a weird way that obscures its view, and it is positioned so that people have to see at least some of what is written. This gives you, the sender, a chance to make an impact, catch the recipient’s eye, and perhaps make a sale or do a little branding.
Door Hangers Do Not Show Criminals Who are Home
There was a frequent myth that door hangers showed which people were home and which were not. This is not fully true unless the prowler walks by every day and notices that the door hanger is still there. The weird thing is that, since people believe that restaurant door hangers attract prowlers, they will often remove them fairly quickly. This is yet another benefit that restaurant door hangers have over regular junk mail. Modern junk mail can be kicked into a corner and forgotten about for years, but restaurant door hangers actually prompt people to quickly remove it, which is just awesome.
If you are looking to buy a few restaurant door hangers, perhaps to exploit the several benefits listed in this article, then get in touch with the team at My Printing Matters. They can set you up with durable restaurant door hangers that are printed with the utmost clarity. You get a fair price and you can order in batches of any size. Get in touch today to learn more.