Flyers are one of the easiest and most compelling ways to get your name and your brand to current and potential customers. Not only is printing flyers fairly cheap, but flyer printing in Los Angeles has proven time and time again to bring in new clientele and increase sales across many industries. However, you’ve got to do it right to make it work and to get the most out of your promotion. Use these tips to help you get the most out of your flyer advertising campaign.
Consider Graphics and Images
You want your flyers to grab the attention of the audience they are intended for. That means you need to format and organize the graphics and images in a way that does just that. Colorful flyers with easy to read fonts are your best bet, but it’s also important to choose clear, crisp images and fonts that aren’t too large or too small. At the same time, you want your graphics to be organized in a professional and clean way that isn’t too cluttered or over the top. Choose graphics that align with your company’s personality and don’t forget to include your logo and contact information.
Focus on the Heading
0.When a potential customer picks up one of your flyers, chances are they’ll see the heading first. That means it’s vital to make it count. Not only is the typeface important, but the wording itself matters as well. This is your chance to keep someone reading so use it wisely. Your heading should let customers know who you are and what you have to offer that is both catchy and compelling. It should also let customers know what they can find on the rest of the flyer – contact information, pricing, images of products, etc.
Highlight Main Features
Whether you’re using your flyer to promote a new product or advertise an event or service, it’s important for it to highlight that information. Be specific about specs for a product. Include times and dates for an event or specific service. At the same time, don’t overwhelm customers with information that they don’t need. Keep it simple and to the point, while also sharing all of the pertinent information with your potential customers.
Check and Check Again
You lose a lot of credibility when you distribute a flyer that has mistakes or typos. For that reason, one of the best things you can do is proofread and check your flyer before it goes out. Check the spelling, punctuation and grammar. Be sure your contact information is current and accurate. Ensure that product specs, prices and details are correct. Consider having more than one person check the flyer. Then, and only then, should you go ahead with printing for distribution.
Now that you know how to create the perfect flyer, it’s time to get started. Let Printing Matters help. We can work with you to create the ideal advertisement for your purposes and get it ready in no time. Contact us today and we’ll get to work on flyer printing in Los Angeles.