The fact you can order overnight prints and they don’t cost a huge fortune is a sign of just how far the commercial printing industry has come. These days, if you are desperate, you can have your prints run off in a few hours. A massive order may need a bit more time, but even small printing companies are able to handle pretty large orders in a short time frame because of how sophisticated modern printing machines have become. Here are just a few use-case examples of the use of overnight prints.
Quick Promotions Based on Sudden Events
A company was running auctions in its electronics goods store. It was around the 2020 pandemic era when microchips were very scarce. Getting a Playstation 5 was almost impossible, and so the 20 that were delivered are worth thousands. The retailer couldn’t sell them online and post them because people at the time were opening Playstation-shaped boxes and selling them. The retailer placed a lot of online adverts, but too few people in that area are responding. So, the business owner did a leaflet drop and put up some fliers. The promotional material was sent overnight, the leaflets were delivered, and every day the retailer held three auctions for the Playstation 5. That way, he got crowds of people to visit his store almost every day.
Inherited Art Assets
An entrepreneur bought a defunct website and all its art assets. He soon discovered that it wasn’t turning over the sort of money he was promised, so he had his newly owned art assets turned into greeting cards for Christmas. However, since it was already December the 3rd, he had the cards sent for delivery in a week and started selling them right away on his website. However, orders quickly turned up and he didn’t have the inventory, so he had the cards sent overnight so he could fulfill his orders right away.
He Fell Over
When US president Biden fell over while trying to make his way up some stairs, it became an instant meme. Within 48 hours, there were T-shirt sellers around major cities, especially in New York, who had T-shirts and hats printed with the Biden falling meme. Besides walking into print shops with their ideas, the only way they could have gotten the merchandise so quickly is to have the prints sent overnight.
After some of the memes started to go viral, they started appearing on posters too. The posters of previous Biden memes didn’t have any traction (perhaps because they were too creepy). However, the one of him falling up the stairs was on shirts with lines like “United Stairs of America” and “When people ask how my life is going.” Merchants jump on opportunities like these very quickly because they know that many meme products only have a short shelf life. Some will live forever, but most expire pretty quickly. That is why vendors need to get their ideas processed into merchandise very quickly, and overnight printing helps them achieve that lofty goal.
Faster Overnight Prints
If you need overnight prints, if you make your order during the day and want them delivered to you within 24 hours, then you need a long-established printing company like My Printing Matters. You can have very large print orders sent over to you within 24 hours. Get in touch today and discuss the size of your order and its deadline.