Door hangers are an ideal way to showcase your brand on homes and other businesses. They are simply looped over door knobs or door handles and feature business information printed on one or both sides. If you’ve never used them to advertise your business, you are missing out on a unique opportunity to bring in new customers and our printing company in Glendale can help make them special. So what makes door hangers so great? Keep reading to find out.
Appeals to Customers
People are used to getting flyers in the mail or seeing a billboard that advertises your business. If you want a memorable way to reach a large audience, door hangers are the way to go. You can customize them to showcase everything great about your brand, using your company’s colors, logo and other relevant information. This is a good way to remind current customers of what you offer, but also let potential new customers know what you’re all about.
They Draw Attention
When a person arrives at their door and must physically remove a hanger from it as they enter, chances are you’re going to grab the attention of that person. Research shows that you can make an impression in just 7 seconds, so it makes sense that a door hanger is a quick and easy way to do just that. Drawing attention in a creative way makes your brand and your business memorable and when a customer has a specific need that you can meet, they are more likely to remember you than the competition.
They are Affordable
Because you deliver a door hanger directly to your target audience, literally right to their door, you save a bundle on envelopes and postage, which you would need to mail postcards or flyers. Buying door hangers in bulk means they cost a few pennies each, which is a cost effective way to advertise without going over your budget.
Ideal for Several Audiences
The great thing about door hangers is that you have the potential to reach more than one customer with each one. Perhaps a passerby sees the hanger. That’s two potential customers, counting the person who lives or works behind that door. You can also pick and choose the audience you want to reach, be it local or more far flung. It’s also easy to target your audience based on demographics or population, creating a precise marketing campaign that could pay off in a big way.
They are Personal
When you hand deliver a door hanger, rather than sending an advertisement through the mail, it tells your customers that you are invested and truly care about reaching them. You want to make a living, but you also took the time to get to know your potential customers and what services and products they need most.
Now that you’re convinced that door hangers are your next best purchase from your printing company in Glendale, it’s time to get them designed and printed. Printing Matters is here to help. Contact us today and we can help you pull in new customers in no time at all.